The future of advertising : new media, new clients, new consumers in the post-television age / Joe Cappo.
By: Cappo, Joe
.
Publisher: Chicago, Ill. : McGraw-Hill, c2003Description: xi, 260 p. ; 22 cm.ISBN: 0071403159.Subject(s): Advertising | Advertising -- United StatesDDC classification: 659.1 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 6 |
659.1 CAP (Browse shelf) | 1 | Available | SOMAC,09030,03,RA | 5000032773 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 659.1 BUR The fundamentals of creative advertising / | 659.1 BUR 2011 The fundamentals of creative advertising / | 659.1 BUR 2011 The fundamentals of creative advertising / | 659.1 CAP The future of advertising : | 659.1 CAP The future of advertising : | 659.1 CLO Integrated advertising, promotion, and marketing communications / | 659.1 CLO Integrated advertising, promotion, and marketing communications / |
Includes bibliographical references (p. 251-253) and Index.
Preface - Introduction - Reminiscences from a Skybox overlooking the advertising arena - 1. And then there were four - 2. What to do when the money tree dies ? - 3. Advertising changes its tune - 4. Drowning in media - 5. The dilution of creativity - 6. There is no line - 7. Retailers flex their muscles - Integration: Key to the future - 9. Reinventing media and other variations on the theme - 10. The internet as change agent - 11. Who are these people anyway? - 12. Does advertisng have a future ? Reference list - Index.