Soap, sex, and cigarettes : a cultural history of American advertising / Juliann Sivulka.
By: Sivulka, Juliann
.
Publisher: Belmont, CA : Wadsworth, c1998Description: xv, 448 p. : ill. ; 24 cm.ISBN: 0534515932.Subject(s): Advertising -- United States -- History | Advertising -- Social aspects -- United StatesDDC classification: 659.10973 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode | Course reserves |
|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 |
659.10973 SIV (Browse shelf) | 1 | Available | SOMAC,37000,03,GR | 5000037297 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 659.10973 MAY Madison Avenue U.S.A. : | 659.10973 NOR 1990 Advertising and the transformation of American society, 1865-1920 / | 659.10973 PRE 1996 The great American blow-up : | 659.10973 SIV Soap, sex, and cigarettes : | 659.10973 THO 2012 Advertising age : | 659.10994 ADV Advertising : | 659.10994 ADV Advertising : |
Includes bibliographical references (p. [429]-435) and index.
Introduction -- Part 1: Historical overview - 1. 1492-1880 The beginnings -- Part II: Early American advertising - 2. 1880-1900: Selling the goods - 3. 1900 - World war I The rise of a consumer economy -- Part III: Modern American advertising - 4. 1920-1929 The roaring twenties - 5. 1930-1945 The depression and world war II - 6. 1945-1960 The postwar boom -- Part IV: Contemporary American advertising - 7. 1960-1975 The creative revolution - 8. 1975-1990 From positioning to image building - 9. 1990s and beyond the media revolution - Epilogue - Notes - Acknowledgements - Index.