Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente.
Publication details: Mason, Ohio : Thomson/South-Western, c2006.Edition: 4th edDescription: xxvi, 400 p. : ill. ; 24 cmISBN:- 0324322712 (pbk.)
- Guide to marketing communication plans
- Marketing communication plans
- 659.113 PAR
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 8 |
659.113 PAR (Browse shelf(Opens below)) | 1 | Available | SLASx,05000,03,CL | SOCxx,09030,03,RA | SOCxx,37001,03,AD | SOCxx,91602,03,RM | 5000146225 |
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| 659.113 LUC 2011 Guerrilla advertising 2 : | 659.113 PAR Advertising campaign strategy : | 659.113 PAR Advertising campaign strategy : | 659.113 PAR Advertising campaign strategy : | 659.113 PAR Advertising campaign strategy : | 659.113 PAR Advertising campaign strategy : | 659.113 PAR Advertising campaign strategy : |
Includes bibliographical references and index.