E-marketing / Judy Strauss, Adel El-Ansary, Raymond Frost.
By: Strauss, Judy
.
Contributor(s): Ansary, Adel I | Frost, Raymond.
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006Edition: 4th ed.Description: xxiii, 456 p. : ill. ; 23 cm.ISBN: 0131485199 (alk. paper).Subject(s): Internet marketingDDC classification: 658.872 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 4 |
658.872 STR (Browse shelf) | 1 | Available | SHTEx,70002,03,RA | 5000033578 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.872 STO 2008 Successful direct marketing methods : | 658.872 STO 2008 Successful direct marketing methods : | 658.872 STR Foundations of net-enchanced organizations / | 658.872 STR E-marketing / | 658.872 STR E-marketing / | 658.872 STR E-marketing / | 658.872 STR 2012 E-marketing / |
Includes bibliographical references and index.
Part 1: E-Marketing in context: 1. Convergence - 2. Strategic E-Marketing - 3. The E-Marketing in plan -- Part II: E-Marketing environment: 4. Global markets - 5. Ethical and legal issues -- Part III: E-marketing Strategy: 6. Marketing knowledge - 7. Consumer behavior - 8. Segmentation and targeting strategies - 9. Differentiation and positioning strategies -- Part IV: E-marketing management: 10. Product - 11. Price - 12. The internet for distribution - 13. E-Marketing communication - 14. Customer relationship management.