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Tourism : the business of travel / Roy A. Cook, Laura J. Yale, Joseph J. Marqua.

By: Cook, Roy A.
Contributor(s): Yale, Laura J | Marqua, Joseph J.
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006Edition: 3rd ed.Description: xvii, 489 p. : ill. (some col.), col. maps ; 28 cm.ISBN: 0131189808.Subject(s): TourismDDC classification: 338.4791
Contents:
Part 1. The traveling public and tourism promoters: 1. Introducing the world's largest industry, tourism - 2. Marketing to the traveling public - 3. Delivering quality tourism services - 4. Bringing travelers and tourism service suppliers together - Integrative cases. -- 2. Tourism service suppliers: 5. Transportation - 6. Accommodations - 7. Food and beverage - 8. Attractions and entertainment - 9. Destinations - Integrative cases -- Part 3. The service and hospitality environment: 10. Economic and political impacts of tourism - 11. Environmental and social/cultural impacts of tourism - 12. Exploring the future of tourism - Integrative cases - Appendices.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 3, Shelf 6 , Side 2, TierNo 1, BayNo 3

 338.4791 COO (Browse shelf) 1 Available SHTEx,70005,03,RM 5000026999
Main Collection Taylor's Library-TU

Floor 3, Shelf 6 , Side 2, TierNo 2, BayNo 4

 338.4791 COO (Browse shelf) 1 Available SHTEx,70005,03,RM 5000045717
Browsing Taylor's Library-TU Shelves Close shelf browser
338.4791 COO Tourism : 338.4791 COO Tourism : 338.4791 COO Tourism : 338.4791 COO Tourism : 338.4791 COO Contemporary tourism : 338.4791 COO 2008 Contemporary tourism : 338.4791 COO 2010 Tourism :

Includes bibliographical references.

Part 1. The traveling public and tourism promoters: 1. Introducing the world's largest industry, tourism - 2. Marketing to the traveling public - 3. Delivering quality tourism services - 4. Bringing travelers and tourism service suppliers together - Integrative cases. -- 2. Tourism service suppliers: 5. Transportation - 6. Accommodations - 7. Food and beverage - 8. Attractions and entertainment - 9. Destinations - Integrative cases -- Part 3. The service and hospitality environment: 10. Economic and political impacts of tourism - 11. Environmental and social/cultural impacts of tourism - 12. Exploring the future of tourism - Integrative cases - Appendices.