Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [edited by] Kelly L. Haws, William O. Bearden, Richard G. Netemeyer.
Contributor(s): Netemeyer, Richard G
| Haws, Kelly L | Bearden, William O. Handbook of marketing scales.
Publisher: Los Angeles : SAGE, c2011Edition: 3rd ed.Description: xiv, 603 p. ; 29 cm.ISBN: 9781412980180 (cloth); 1412980186 (hbk.).Subject(s): Marketing research | Consumer behavior -- ResearchDDC classification: 658.83
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 6 |
658.83 HAN 2011 (Browse shelf) | 1 | Available | TBSxx,28000,02,CL | 5000120150 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 6 |
658.83 HAN 2011 (Browse shelf) | 1 | Available | TBSxx,28000,02,CL | 5000120723 |
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| 658.83 HAI Marketing research : | 658.83 HAI Marketing research : | 658.83 HAN 2011 Handbook of marketing scales : | 658.83 HAN 2011 Handbook of marketing scales : | 658.83 HED 2014 The handbook of market intelligence : | 658.83 HES Successful marketing research : | 658.83 HOL Was there a Pepsi generation before Pepsi discovered it ? : |
Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.
Published in cooperation with the Association for Consumer Research.
Includes bibliographical references and index.