Marketing research : in a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
By: Hair, Joseph F., Jr
.
Contributor(s): Bush, Robert P | Ortinau, David J.
Publisher: Boston : McGraw-Hill Irwin, c2009Edition: 4th ed.Description: xxiv, 690 p. : col. ill. ; 27 cm.ISBN: 9780073404707 (alk. paper); 0073404705 (alk. paper).Subject(s): Marketing researchDDC classification: 658.83 Summary: "The fourth edition of Marketing Research delivers the basic knowledge essential to an introductory text. Written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects, and extensive use of case studies or exercises at the end of each chapter, the text offers a wealth of features, all aimed at teaching the student methods of solving business problems and exploiting business opportunities."--BOOK JACKET.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 6 |
658.83 HAI (Browse shelf) | 1 | Available | TBSxx,34007,04,AD | 5000002341 |
Subtitle on 3rd ed., 2006 varies.
Includes bibliographical references (p. 651-661) and indexes.
"The fourth edition of Marketing Research delivers the basic knowledge essential to an introductory text. Written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects, and extensive use of case studies or exercises at the end of each chapter, the text offers a wealth of features, all aimed at teaching the student methods of solving business problems and exploiting business opportunities."--BOOK JACKET.