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Understanding media theory / Kevin Williams.

By: Williams, Kevin, 1955-.
Publisher: London : Arnold, c2003Description: vi, 266 p. ; 24 cm.ISBN: 0340719044 (pbk.).Subject(s): Mass mediaDDC classification: 302.23
Contents:
Preface - Introduction: Unravelling media theory - Section 1: Developing the field: a history of media theory: 1. Mass society and modernity: early media theory - 2. Schools of thought: developing approaches to media theory -- Section 2: The production process: 3. The censorship of money: theories of media ownership and control - 4. Inside the image factory: theories of media organisation and media work -- Section 3: Media content: 5. Telling it as it is? Questions of media representation - 6. Ways of making you think: theories of ideology and meaning -- Section 4: Theories of media effects and audiences: 7. Effects, what effects? Power and influence of the media - 8. The audience strikes back: new audience and reception theory -- Section 5: Media change and media theory: 9. Living in the global village: new media theory.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 1, BayNo 3

 302.23 WIL (Browse shelf) 1 Available SOMAC,37002,03,AD 5000027973
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 1, BayNo 3

 302.23 WIL (Browse shelf) 1 Available SOMAC,37000,03,AD 5000035204
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 1, BayNo 3

 302.23 WIL (Browse shelf) 1 Available SOMAC,37003,03,AD 5000035069

Includes bibliographical references (p. 234-259) and index.

Preface - Introduction: Unravelling media theory - Section 1: Developing the field: a history of media theory: 1. Mass society and modernity: early media theory - 2. Schools of thought: developing approaches to media theory -- Section 2: The production process: 3. The censorship of money: theories of media ownership and control - 4. Inside the image factory: theories of media organisation and media work -- Section 3: Media content: 5. Telling it as it is? Questions of media representation - 6. Ways of making you think: theories of ideology and meaning -- Section 4: Theories of media effects and audiences: 7. Effects, what effects? Power and influence of the media - 8. The audience strikes back: new audience and reception theory -- Section 5: Media change and media theory: 9. Living in the global village: new media theory.