Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
By: Perreault, William D., Jr
.
Contributor(s): McCarthy, E. Jerome (Edmund Jerome).
Series: McGraw-Hill/Irwin series in marketing. Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Edition: 10th ed.Description: xl, 638, (36) p. : col. ill. ; 28 cm.+ 1 electronic optical disc (CD-ROM) (4 3/4 in.) + 1 clippings report (vii, 215 p. : ill. ; 26cm.).ISBN: 0072935898 (pbk.); 0072964642 (CD-ROM); 0072864710 (Clippings); 0073079204 (pkg.); 0071116346 (pbk.) (Int. ed.).Subject(s): MarketingDDC classification: 658.8
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Includes bibliographical references and indexes.
1 electronic optical disc (CD-ROM) (4 3/4 in.) : Student CD-ROM to accompany Essentials of marketing : a global-managerial approach, 10th ed.
1 clippings : Applications in basic marketing : clippings from the popular business press, 2005-2006 ed.