The marketing plan / William A. Cohen.
By: Cohen, William A
.
Publisher: Hoboken, NJ : J. Wiley, c2006Edition: 5th ed.Description: xviii, 350 p. : ill. ; 28 cm.ISBN: 047175529X (pbk.); 9780471755296.Subject(s): Marketing -- ManagementDDC classification: 658.802 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 1 |
658.802 COH (Browse shelf) | 1 | Available | SOMAC,37003,03,CL | 5000032892 |
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| 658.802 CIM CIM study text : professional post-graduate diploma in marketing. | 658.802 CIM CIM study text : professional post-graduate diploma in marketing. | 658.802 COD Environmental marketing : | 658.802 COH The marketing plan / | 658.802 CON 2008 Powerlines : | 658.802 COP Marketing communications management : | 658.802 CRA Strategic marketing / |
Includes bibliographical references (p. 345-346) and index.
Chapter 1: Step 1: Planning the development of a marketing plan - Chapter 2: Step 2: Scanning your environment - Chapter 3: Step 3: Establishing goals and objectives - Chapter 4: Step 4: Developing marketing strategy - Chapter 5: Step 5: Developing marketing tactics - Chapter 6: Step 6: Forecasting for your marketing plan - Chapter 7: Step 7: Calculating improtant financial rations for your marketing plan - Chapter 8: Step 8: Presenting the marketing plan - Chapter 9: Step 9: Implementation - Appendix : Sample marketing plans - Appendix b: Sources of secondary research - Appendix C: Examples fo simple research and a marketing research checklist - Appendix D: How to lead a team - Appendix E: The concept and application of marketing strategy - Appendix F : Useful worksheets for marketing planning - Appendix G : Useful web sites that can help you develop A amrketing plan - Index.