Taylor's Library

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Pick me : breaking into advertising and staying there / Nancy Vonk and Janet Kestin.

By: Vonk, Nancy.
Contributor(s): Kestin, Janet [(j.a.)].
Series: Adweek book. Publisher: Hoboken, N.J. : Wiley, c2005Description: xxiv, 216 p. ; ill, 23 cm.ISBN: 0471715573 (pbk.); 9780471715573 (pbk.).Subject(s): Advertising -- Vocational guidanceDDC classification: 659.1023
Contents:
Foreword: Rick Boyko. - Preface. - Acknowledgments. - Introduction: The View from Down Here: Ignacio Oreamuno. - Part I: Breaking into advertising. - 1. Was I really Put on This Earth to Do Ads? - 2. School Daze. - 3. What's a Good Ad, Anyway? - 4. Portfolio Preparation: Like Giving Birth, Only More Painful. - 5. Getting a Job in This Lifetime: It Can be Done. - 6. Internships: Purgatory, Rip-Off, or Free Education? - 7. What Place Is Right For Me? Part II: You're the chosen one. Now what? - 8. Money-Not That You Care About that. - 9. Fear and Self-Loathing: Snap Out of It. - 10. Brainstorming Techniques (You're Going to Need Them). - 11. Awards. Yes, They Matter. How the Judges Decide. - 12. Boss Problems: Try Not to Kill Him. Or Sleep with Him. - 13. Partner Problems: Do You Need Counseling, a Divorce, or a Gun? - 14. Copywriting. - 15. Art Direction. - 16. Account Executives: They're People, Too. - 17. Identity Crisis. - 18. Am I in the Wrong Place? - 19. Ethics in Advertising: Not Necessarily an Oxymoron. - 20. CD Life (Be careful what You Wish For) - 21. Women: The Vanishing Act. - 22. Age(ism): Is 39 the New 65? - 23. Staying Sane in an Insane Business. - 24. Miscellaneous: The Best Chapter of Any Book. - 25. Strangest Questions: Maybe Even better than Miscellaneous. Part III: But wait, there's more ! The gurus share years of collective wisdom, and embarrasing photos. - . 26. what I Know Now That I Wish I'd Known Then. - 27. What I Look for in a Junior. - 28. A Century Ago, We Were Juniors, Too. - Appendix: The Inspiration Grab Bag. - Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 7

 659.1023 VON (Browse shelf) 1 Available SOMAC,37000,03,GR 5000032309
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 6

 659.1023 VON (Browse shelf) 1 Available SLASx,05000,02,GR 5000019436

Foreword: Rick Boyko. - Preface. - Acknowledgments. - Introduction: The View from Down Here: Ignacio Oreamuno. - Part I: Breaking into advertising. - 1. Was I really Put on This Earth to Do Ads? - 2. School Daze. - 3. What's a Good Ad, Anyway? - 4. Portfolio Preparation: Like Giving Birth, Only More Painful. - 5. Getting a Job in This Lifetime: It Can be Done. - 6. Internships: Purgatory, Rip-Off, or Free Education? - 7. What Place Is Right For Me? Part II: You're the chosen one. Now what? - 8. Money-Not That You Care About that. - 9. Fear and Self-Loathing: Snap Out of It. - 10. Brainstorming Techniques (You're Going to Need Them). - 11. Awards. Yes, They Matter. How the Judges Decide. - 12. Boss Problems: Try Not to Kill Him. Or Sleep with Him. - 13. Partner Problems: Do You Need Counseling, a Divorce, or a Gun? - 14. Copywriting. - 15. Art Direction. - 16. Account Executives: They're People, Too. - 17. Identity Crisis. - 18. Am I in the Wrong Place? - 19. Ethics in Advertising: Not Necessarily an Oxymoron. - 20. CD Life (Be careful what You Wish For) - 21. Women: The Vanishing Act. - 22. Age(ism): Is 39 the New 65? - 23. Staying Sane in an Insane Business. - 24. Miscellaneous: The Best Chapter of Any Book. - 25. Strangest Questions: Maybe Even better than Miscellaneous. Part III: But wait, there's more ! The gurus share years of collective wisdom, and embarrasing photos. - . 26. what I Know Now That I Wish I'd Known Then. - 27. What I Look for in a Junior. - 28. A Century Ago, We Were Juniors, Too. - Appendix: The Inspiration Grab Bag. - Index.