Marketing and sales strategies for hotels and travel trade / Jagmohan Negi.
By: Negi, Jagmohan
.
Publisher: New Delhi : S. Chand & Co., 2002Description: xvi, 374 p. : ill. (some col.) ; 25 cm.ISBN: 8121920906.Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: 647.940688 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 21 , Side 2, TierNo 4, BayNo 6 |
647.940688 NEG (Browse shelf) | 1 | Available | SHTEx,70002,03,GR | 5000038485 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 647.940688 MOR Segmentation strategies for hospitality managers : | 647.940688 MOR Hospitality and travel marketing / | 647.940688 MOR 2002 Hospitality and travel marketing / | 647.940688 NEG Marketing and sales strategies for hotels and travel trade / | 647.940688 NYK Marketing in the hospitality industry / | 647.940688 NYK Handbook of marketing research methodologies for hospitality and tourism / | 647.940688 POW Marketing hospitality / |
1. Introduction: hotel, tourism and travel market -- 2. Tourism, travel products and services -- 3. Concepts and philosophies of hotel - tourism - marketing -- 4. Planning and strategic marketing for hotels -- 5. Hotel-tourism information system and market research - 6. Marketing environment, tourist generating market and tourist behaviour -- 7. Competition in hotel and tourism business -- 8. Market segmentation -- 9. Developing market positions: tourism-hotel and product life-cycle -- 10. International tourism market and strategies -- 11. Development of new tourism - hotel products and services -- 12. Pricing strategies for hotel and travel products -- 13. Tourism marketing channels -- 14. Communication and marketing strategies -- 15. Advertising, sales promotion, public relation and personal selling -- 16. Selling of tourist products and serices -- 17. Marketing organisation and performance evaluation -- 18. Marketing for future.