Taylor's Library

Normal view MARC view ISBD view

Travel and tourism public relations : an introductory guide for hospitality managers / Dennis E. Deuschl.

By: Deuschl, Dennis E.
Publisher: Burlington, MA : Elsevier/Butterworth-Heinemann, c2006Description: xxii, 183 p. ; 23 cm.ISBN: 0750679115 (pbk.); 9780750679114.Subject(s): Tourism -- Public relations | Hospitality industry -- Public relationsDDC classification: 338.4791
Contents:
1. The travel and tourism industry and PR's role in it - 2. PR at hotels and lodging establishments - 3. Restaurant public relations - 4. Transportation public relations - 5. Destination and tourism attraction PR - 6. What travel and tourism employers should understand about PR - Appendix A: Selected travel and tourism professional / trade associations -- Appendix B: The travel industry's PR response to 9/11 -- Appendix C: Selected travel and tourism print media (with circulations over 43,000) -- Appendix D: Selected U.S. Universities offering hospitality and tourism education ( and their concentrations ) -- Appendix E: Selected industry research/statistical sources -- Appendix F: Planning press trips that pay off -- Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Graduate Collection Taylor's Library-TU

Floor 3, Shelf 6 , Side 2, TierNo 3, BayNo 4

 338.4791 DEU (Browse shelf) 1 Available SHTEx,35050,03,GR 5000045722
Graduate Collection Taylor's Library-TU

Floor 3, Shelf 6 , Side 2, TierNo 3, BayNo 4

 338.4791 DEU (Browse shelf) 1 Available SHTEx,35050,03,GR 5000041769

Includes index.

1. The travel and tourism industry and PR's role in it - 2. PR at hotels and lodging establishments - 3. Restaurant public relations - 4. Transportation public relations - 5. Destination and tourism attraction PR - 6. What travel and tourism employers should understand about PR - Appendix A: Selected travel and tourism professional / trade associations -- Appendix B: The travel industry's PR response to 9/11 -- Appendix C: Selected travel and tourism print media (with circulations over 43,000) -- Appendix D: Selected U.S. Universities offering hospitality and tourism education ( and their concentrations ) -- Appendix E: Selected industry research/statistical sources -- Appendix F: Planning press trips that pay off -- Index.