Branding unbound [electronic resource] : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson.
By: Mathieson, Rick
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Contributor(s): ebrary, Inc.
Publisher: New York : American Management Association, c2005Description: ix, 244 p. : ill. ; 24 cm.Subject(s): Mobile commerce | Product managementGenre/Form: Electronic books. DDC classification: 658.8/72 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 658.8/72 (Browse shelf) | Available |
Includes bibliographical references (p. [213]-227) and index.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.