Contemporary marketing / David L. Kurtz.
By: Kurtz, David L.
Publisher: Boston, MA : Cengage Learning, [2016]Copyright date: ©2016Edition: 17e [edition].Description: xxvi, 652 pages, 90 various numbered of pages : colour illustrations ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781305075368 (hardback).Subject(s): Marketing | Target marketing | Marketing channels | Market segmentation | Industrial marketingDDC classification: 658.8Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 5 |
658.8 KUR 2016 (Browse shelf) | 1 | Available | TCIxx,30003,03,RA | 5000171735 |
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658.8 KUR 2012 Boone & Kurtz contemporary marketing / David L. Kurtz. | 658.8 KUR 2014 Boone & Kurtz contemporary marketing / | 658.8 KUR 2015 Contemporary marketing / | 658.8 KUR 2016 Contemporary marketing / | 658.8 KUZ 2010 --And the clients went wild! : | 658.8 LAE Punk marketing : | 658.8 LAL Marketing management : |
Includes bibliographical references and indexes.