Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
By: Perreault, William D., Jr
.
Contributor(s): Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome).
Publisher: Boston : McGraw-Hill/Irwin, c2008Edition: 11th ed.Description: xxxvi, 660, [37] p. : col. ill. ; 28 cm.+ 1 CD-ROM (4 3/4 in.).ISBN: 9780077216436 (pbk.); 0077216431 (pbk.).Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 PER (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 1000518991 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 7 |
658.8 PER (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000014091 |
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System requirements: Microsoft Windows, 2000/XP, or Windows Vista; Minimum 256 MB main memory; 512 MB recommended; Internet explorer 6.0 or higher.
Includes index.
Includes bibliographical references (p. 601-655).
Student CD-ROM to accompany Essentials of Marketing, 11th ed by Perrault