Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail / Kit Yarrow, Jayne O'Donnell.
By: Yarrow, Kit
.
Contributor(s): O'Donnell, Jayne
.
Publisher: San Francisco, CA : Jossey-Bass, c2009Description: xx, 250 p. ; 24 cm.ISBN: 9780470400913 (hbk.); 0470400919 (hbk.).Subject(s): Young adult consumers -- Attitudes![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 7 |
658.8340835 YAR 2009 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000104306 |
Browsing Taylor's Library-TU Shelves Close shelf browser
658.834082 BRO 2006 Boom : | 658.834082 JOH Don't think pink : | 658.834082 WIT 2008 The she spot : | 658.8340835 YAR 2009 Gen buY : | 658.8340835 ZOL Getting wiser to teens : | 658.8340835 ZOL Getting wiser to teens : | 658.8340842 ADZ 2013 The stuff you can't bottle : |
Includes bibliographical references and index.
Gen Y is from Mercury -- They shop like they're from a different planet from their parents, too -- The whys behind the buys -- The lives, minds, and hearts of today's tweens, teens, and twenty-somethings -- Sex, love, and shopping -- Influence : the force that is Gen Y -- What works with Gen Y -- Adapting to Gen Y's shopping preferences and power : views from our experts.