Consumer behaviour : an asia pacific approach / Roger D. Blackwell ... [et.al].
Contributor(s): Blackwell, Roger D
.
Publisher: Australia : Thomson, c2007Description: xxv, 536 p. : col. ill. ; 28 cm.ISBN: 0170129772 (pbk.).Subject(s): Consumer behavior | Marketing researchDDC classification: 658.8342
Partial contents:
Pt I: Introduction to cunsumer behaviour -- Pt II: Consumer decision making -- Pt III: Individual determinants of consumer behaviour -- Pt IV: Environmental influences on consumer behaviour -- Pt V: Influencing consumer behaviour - Index.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 7 |
658.8342 CON (Browse shelf) | 1 | Available | SHTEx,70005,03,GR | 5000038469 |
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| 658.8342 CON Consumer behaviour / | 658.8342 CON Consumer behaviour / | 658.8342 CON Consumer tribes / | 658.8342 CON Consumer behaviour : | 658.8342 CON Consumer behaviour : | 658.8342 CON Consumer behaviour : | 658.8342 CON Consumer behaviour : |
Includes bibliographical references and index.
Pt I: Introduction to cunsumer behaviour -- Pt II: Consumer decision making -- Pt III: Individual determinants of consumer behaviour -- Pt IV: Environmental influences on consumer behaviour -- Pt V: Influencing consumer behaviour - Index.