Taylor's Library

Normal view MARC view ISBD view

Festival & special event management / Johnny Allen ... [et al.].

Contributor(s): Allen, Johnny.
Series: Wiley Australia tourism series: Publisher: Milton, Qld. : John Wiley & Sons (Australia), 2008Edition: 4th ed.Description: xviii, 637 p. : ill. ; 25 cm.ISBN: 0470812524 (pbk.); 9780470812525 (pbk.).Other title: Festival and special event management.Subject(s): Festivals -- Australia -- Planning | Festivals -- Australia -- Management | Special events -- Australia -- Planning | Special events -- Australia -- ManagementDDC classification: 394.26068
Contents:
Part 1: Event context: 1. An overview of the event field - 2. Perspectives on events - 3. Event impacts and legacies -- Part 2: Planning: 4. The strategic planning function - 5. Conceptualising the event - 6. Project management for events - 7. Financial management and events - 8. Human resource management and events - 9. Marketing planning for events - 10. Promotion: integrated marketing communication for events - 11. Sponsorship of events - 12. Sustainable development and events - 13. Event tourism planning -- Part 3: Event operations and evaluation: 14. Staging events - 15. Logistics - 16. Event evaluation and research -- Part 4: Legal, risk and OHS management and evaluation: 7. Legal issues of event management - 18. Risk management - Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 12 , Side 2, TierNo 4, BayNo 2

 394.26068 FES 2008 (Browse shelf) 1 Available SHTEx,70005,03,AD 5000023455
Main Collection Taylor's Library-TU

Floor 4, Shelf 12 , Side 2, TierNo 4, BayNo 2

 394.26068 FES (Browse shelf) 1 Available SHTEx,70004,03,AD 5000030773

Includes bibliographical references and index.

Part 1: Event context: 1. An overview of the event field - 2. Perspectives on events - 3. Event impacts and legacies -- Part 2: Planning: 4. The strategic planning function - 5. Conceptualising the event - 6. Project management for events - 7. Financial management and events - 8. Human resource management and events - 9. Marketing planning for events - 10. Promotion: integrated marketing communication for events - 11. Sponsorship of events - 12. Sustainable development and events - 13. Event tourism planning -- Part 3: Event operations and evaluation: 14. Staging events - 15. Logistics - 16. Event evaluation and research -- Part 4: Legal, risk and OHS management and evaluation: 7. Legal issues of event management - 18. Risk management - Index.