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The secrets of word-of-mouth marketing [electronic resource] : how to trigger exponential sales through runaway word of mouth / by George Silverman.

Publisher: New York : American Management Association, 2001Description: xii, 258 p. ; 23 cm.Subject(s): Word-of-mouth advertising

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		658.8 (Browse shelf)	Available

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Includes index.

TSLHHL

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

Taylor's Library