Underdog advertising [electronic resource] : proven principles to compete and win against the giants in any industry / Paul W. Flowers.
By: Flowers, Paul W
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Contributor(s): ebrary, Inc
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Publisher: Dallas, Tex. : Brown Books, c2006Description: x, 214 p. : ill. ; 24 cm.Subject(s): Advertising![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current location | Call number | Status | Date due | Barcode |
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659.1/13 (Browse shelf) | Available |
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659.1/0952 5,110 days in Tokyo and everything's hunky-dory | 659.1/11 Advertising account planning | 659.1/11 Advertising media planning : | 659.1/13 Underdog advertising | 659.1/13 Ads to icons | 659.1/13 Brand mascots : | 659.1/932 Public information campaigns & opinion research |
Includes bibliographical references and index.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.