The contrarian effect [electronic resource] : why it pays (big) to take typical sales advice and do the opposite / Michael Port and Elizabeth Marshall.
By: Port, Michael
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Contributor(s): Marshall, Elizabeth
| ebrary, Inc
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Publisher: Hoboken, N.J. : John Wiley, c2008Description: x, 165 p. ; 19 cm.Subject(s): Selling![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current location | Call number | Status | Date due | Barcode |
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658.8/02 (Browse shelf) | Available |
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658.8/0083/4 The great tween buying machine | 658.8/0086/64 Business, not politics | 658.8/02 The marketing plan | 658.8/02 The contrarian effect | 658.8/02 Creating market insight | 658.8/02 Data mining techniques | 658.8/02 Strategic marketing |
Includes bibliographical references (p. [151]-153) and index.
From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.