Political marketing / edited by Paul R. Baines.
Contributor(s): Baines, Paul
.
Series: SAGE library of marketing: Publisher: Los Angeles, CA : SAGE, 2011Description: 3 v. : ill. ; 24 cm.ISBN: 9781849207843 (set).Subject(s): Marketing -- Political aspects | Campaign management | PropagandaDDC classification: 324.7
Contents:
v. 1. Political marketing : concepts and theories -- v. 2. The political marketing mix : strategy and implementation -- v. 3. Ethics, practices and advances in political marketing.
| Item type | Current location | Shelf location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 3, Shelf 5 , Side 1, TierNo 2, BayNo 4 |
324.7 POL 2011 (Browse shelf) | Vol. 1 | 1 | Available | TBSxx,44001,03,CL | 5000124414 | |
| Graduate Collection | Taylor's Library-TU |
Floor 3, Shelf 5 , Side 1, TierNo 2, BayNo 4 |
324.7 POL 2011 (Browse shelf) | Vol. 2 | 1 | Available | TBSxx,44001,03,CL | 5000124384 | |
| Graduate Collection | Taylor's Library-TU |
Floor 3, Shelf 5 , Side 1, TierNo 2, BayNo 4 |
324.7 POL 2011 (Browse shelf) | Vol. 3 | 1 | Available | TBSxx,44001,03,CL | 5000124383 |
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Includes bibliographical references.
v. 1. Political marketing : concepts and theories -- v. 2. The political marketing mix : strategy and implementation -- v. 3. Ethics, practices and advances in political marketing.