Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne.
By: Kim, W. Chan
.
Contributor(s): Mauborgne, Renée.
Publisher: Boston, Mass. : Harvard Business Review Press, 2015Description: xxviii, 287 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781625274496 (hardback).Other title: How to create uncontested market space and make the competition irrelevant.Subject(s): New products | Market segmentationDDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode | Course reserves |
|---|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 1 |
658.802 KIM 2015 (Browse shelf) | 1 | Available | SOMAC,41001,03,RM | 5000163577 | ||
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 1 |
658.802 KIM 2015 (Browse shelf) | 1 | Available | SOMAC,41001,03,RM | 5000163576 | ||
| Reserve Collection | Taylor's Library-TU |
Floor 2, Shelf 2 , Side 1, TierNo 3, BayNo 1 |
658.802 KIM 2015 (Browse shelf) | 1 | Available | SOMAC,41001,03,RM | 5000163578 |
Includes bibliographical references (pages 263-270) and index.