Marketing research : an integrated approach / Alan Wilson.
By: Wilson, Alan M
.
Publisher: Harlow, England : Prentice Hall / Financial Times, 2006Edition: 2nd ed.Description: xviii, 432 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 027369474X (pbk.); 9780273694748.Subject(s): Marketing researchDDC classification: 658.83 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.83 WIL (Browse shelf) | 1 | Available | SOMAC,37003,04,GR | 1001005408 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 6 |
658.83 WIL (Browse shelf) | 1 | Available | SOMAC,37003,04,GR | 5000042414 |
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Includes bibliographical references and index.
1. The role of marketing research and customer information in decision making - 2. The marketing research process - 3. Secondary data and customer databases - 4. Collecting observation data - 5. Collecting and analysing qualitative data - 6. Collecting quantitative data - 7. Designing questionnaires - 8. Sampling methods - 9. Analysing quantitative data - 10. Presenting the research results - Marketing research in action: case histories - Current issues in marketing research -Appendix - Glossary - Index.