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The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing / edited by Jeremy Kourdi.

Contributor(s): Kourdi, Jeremy.
Publisher: Chichester, West Sussex : Wiley, 2011Description: 272 p. : ill. ; 23 cm.ISBN: 9780470660157 (hbk.); 0470660155 (hbk.); 9781119993599 (ebk.); 9781119974130 (ebk.); 9781119974147 (ebk.).Subject(s): Chartered Institute of Marketing -- History | Marketing -- HistoryDDC classification: 658.8009
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 8

658.8009 MAR 2011 (Browse shelf) 1 Available TBSxx,34003,03,CL 5000125938
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 8

658.8009 MAR 2011 (Browse shelf) 1 Available TBSxx,44001,03,AD 5000124524

Includes bibliographical references and index.