Taylor's Library

Normal view MARC view ISBD view

Global brands : the evolution of multinationals in alcoholic beverages / Teresa da Silva Lopes.

By: Lopes, Teresa da Silva, 1968-.
Series: Cambridge studies in the emergence of global enterprise: Publisher: Cambridge ; New York : Cambridge University Press, 2007Description: xxii, 303 p., [22] p. of plates : ill. (some col.) ; 24 cm.ISBN: 0521833973 (hbk.); 9780521833974 (hbk.).Subject(s): Alcoholic beverage industry | International business enterprises | Brand name productsDDC classification: 338.887631
Contents:
Preface -- List of abbreviations -- Brands and the growth of multinationals -- Leading firms : the historical legacy -- Growth and survival -- Family ownership and managerial control -- Channel management -- Diversification strategies -- Acquiring brands -- The life of brands -- Conclusion -- Appendix 1. Value added chain in alcoholic beverages -- Appendix 2. Brands owned by the leading multinationals in 2005 -- Appendix 3. Annual sales for each firm in alcoholic beverages -- Appendix 4. Selection of the sample -- Appendix 5. Biographies of the world's largest multinationals in alcoholic beverages -- Appendix 6. Types of governance structures in distribution, 1900--2005 -- Appendix 7. Schematic representation: alliances as dynamic processes for acquiring marketing knowledge -- Appendix 8. Diversification strategies -- Appendix 9. Patterns of diversification within alcoholic beverages -- Appendix 10. Schematic representation: brands and marketing knowledge in mergers and acquisitions -- Appendix 11. Evolution of sales of the world's leading brands by beverage type -- Bibliography.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 3, Shelf 7 , Side 1, TierNo 2, BayNo 3

 338.887631 LOP 2007 (Browse shelf) 1 Available SHTEx,70002,03,GR 5000024856
Browsing Taylor's Library-TU Shelves Close shelf browser
338.88724 TIJ 2012 Culture in international construction / 338.8872909519 LAN 2012 The global Korean motor industry : 338.887631 LOP Global brands : 338.887631 LOP 2007 Global brands : 338.887632 SIM 2011 Creating wine : 338.8876342 GUO 2012 Global big business and the Chinese brewing industry / 338.88851 KUH 2011 China fortunes :

Includes bibliographical references (p. 263-285) and index.

Preface -- List of abbreviations -- Brands and the growth of multinationals -- Leading firms : the historical legacy -- Growth and survival -- Family ownership and managerial control -- Channel management -- Diversification strategies -- Acquiring brands -- The life of brands -- Conclusion -- Appendix 1. Value added chain in alcoholic beverages -- Appendix 2. Brands owned by the leading multinationals in 2005 -- Appendix 3. Annual sales for each firm in alcoholic beverages -- Appendix 4. Selection of the sample -- Appendix 5. Biographies of the world's largest multinationals in alcoholic beverages -- Appendix 6. Types of governance structures in distribution, 1900--2005 -- Appendix 7. Schematic representation: alliances as dynamic processes for acquiring marketing knowledge -- Appendix 8. Diversification strategies -- Appendix 9. Patterns of diversification within alcoholic beverages -- Appendix 10. Schematic representation: brands and marketing knowledge in mergers and acquisitions -- Appendix 11. Evolution of sales of the world's leading brands by beverage type -- Bibliography.