Spend shift : how the post-crisis values revolution is changing the way we buy, sell, and live / John Gerzema, Michael D'Antonio ; foreword by Philip Kotler.
By: Gerzema, John.
Contributor(s): D'Antonio, Michael.
Publisher: San Francisco : Jossey-Bass, c2011Description: xxxii, 256 p. : ill. ; 24 cm.ISBN: 0470874430 (hbk.); 9780470874431 (hbk.).Subject(s): Consumption (Economics) -- Social aspects -- United States | Consumers -- United States -- Psychology | Cost and standard of living -- United States | Recessions -- Social aspects -- United States | United States -- Economic conditions -- 2009-DDC classification: 306.30973Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU | 306.30973 GER 2011 (Browse shelf) | 1 | Available | TDSxx,29005,03,CL | SABDx,29005,03,CL | 5000119355 | ||
Main Collection | Taylor's Library-TU |
Floor 3, Shelf 4 , Side 2, TierNo 3, BayNo 7 |
306.30973 GER 2011 (Browse shelf) | 1 | Available | TBSxx,28000,03,CL | 5000104953 |
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306.3095983 SEL Nomads of the Borneo rainforest : | 306.3095983 SEL Nomads of the Borneo rainforest : | 306.30973 GER 2011 Spend shift : | 306.30973 GER 2011 Spend shift : | 306.34 BEN 2011 The penguin and the Leviathan : | 306.34 EXP Explorations of marketing in society / | 306.34 REA Readings in advertising, society, and consumer culture / |
Includes bibliographical references and index.