International advertising : realities and myths / edited by John Philip Jones.
Contributor(s): Jones, John Phillip
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Publisher: Thousand Oaks, Calif. : SAGE, c2000Description: 412 p. : ill. ; 24 cm.ISBN: 0761912452 (pbk.).Subject(s): Advertising | Advertising media planning | Comparative advertisingDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 6 |
659.1 INT (Browse shelf) | 1 | Available | SOMAC,37000,03,GR | 5000097742 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 6 |
659.1 INT (Browse shelf) | 1 | Available | SOMAC,37000,03,GR | 5000032654 |
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| 659.1 HOP 2009 Scientific advertising / | 659.1 HOW How advertising works : | 659.1 INT International advertising : | 659.1 INT International advertising : | 659.1 JEF Advertising / | 659.1 JEF Advertising / | 659.1 JEF Advertising / |
Includes bibliographical references and index.