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Marketing / Jim Blythe.

By: Blythe, Jim.
Series: SAGE course companions: Publisher: London : SAGE, 2006Description: vi, 184 p. ; 22 cm.ISBN: 9781412910347 (pbk.); 141291034X (pbk.).Subject(s): Marketing | Marketing -- Study guidesDDC classification: 658.8
Contents:
Part one. Introducing your companion -- Part two. Core areas of the curriculum - 1. The underpinnings of marketing - 2. The marketing environment - 3. Consumer behaviour - 4. Business-to-business marketing - 5. Segmentation and targeting - 6. Marketing information and research - 7. Marketing communication theories - 8. Branding and brand management - 9. International marketing - 10. Marketing strategy - 11. Relationship marketing - 12. Managing products - 13. Pricing - 14. Advertising - 15. PR and sponsorship - 16. Selling and key-account management - 17. Direct and online marketing - 18. Sales promotion - 19. Managing channels of distribution - 20. Services marketing: people, processes, physical evidence - 21. Marketing ethics -- Part three. Study, writing and revision skills (in collaboration with David McIllroy) - 1. How to get the most out of your lectures - 2. How to make the most of seminars - 3. Essay writing tips - 4. Revision hints and tips - 5. Exam hints and tips - 6. Tips on interpreting essay and exam questions.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 2

 658.8 BLY (Browse shelf) 1 Available TBSxx,34003,03,CL 5000014474

Includes bibliographical references and index.

Part one. Introducing your companion -- Part two. Core areas of the curriculum - 1. The underpinnings of marketing - 2. The marketing environment - 3. Consumer behaviour - 4. Business-to-business marketing - 5. Segmentation and targeting - 6. Marketing information and research - 7. Marketing communication theories - 8. Branding and brand management - 9. International marketing - 10. Marketing strategy - 11. Relationship marketing - 12. Managing products - 13. Pricing - 14. Advertising - 15. PR and sponsorship - 16. Selling and key-account management - 17. Direct and online marketing - 18. Sales promotion - 19. Managing channels of distribution - 20. Services marketing: people, processes, physical evidence - 21. Marketing ethics -- Part three. Study, writing and revision skills (in collaboration with David McIllroy) - 1. How to get the most out of your lectures - 2. How to make the most of seminars - 3. Essay writing tips - 4. Revision hints and tips - 5. Exam hints and tips - 6. Tips on interpreting essay and exam questions.

British Degree Programme (UWE) : UMKC7Q-2