Visual persuasion : the role of images in advertising / Paul Messaris.
By: Messaris, Paul
.
Publisher: Thousand Oaks : SAGE, c1997Description: xxii, 297 p. : ill. ; 23 cm.ISBN: 0803972466 (pbk.); 9780803972469 (pbk.).Subject(s): Advertising -- Psychological aspects | Visual communication | Commercial artDDC classification: 659.1042
Contents:
Part 1: Image as simulated reality: 1. Pictures and reality - 2. Vidual form and style - 3. Can pictures bridge cultures? -- Part 2: Image as evidence: 4. Visual truth, visual lies -- Part 3: Image as implied selling proposition: 5. Editing and montage - 6. Showing the unspoken.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 8 |
659.1042 MES (Browse shelf) | 1 | Available | SOMAC,37000,03,CL | 5000033376 | |
| Main Collection | Taylor's Library-TU | 659.1042 MES (Browse shelf) | 1 | Available | SOMAC,37000,03,AD | 5000033378 | ||
| Main Collection | Taylor's Library-TU | 659.1042 MES (Browse shelf) | 1 | Available | SOMAC,37000,03,AD | 5000033375 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 8 |
659.1042 MES (Browse shelf) | 1 | Available | SOMAC,37000,03,CL | 5000097740 |
Includes bibliographical references (p. 275-288) and index.
Part 1: Image as simulated reality: 1. Pictures and reality - 2. Vidual form and style - 3. Can pictures bridge cultures? -- Part 2: Image as evidence: 4. Visual truth, visual lies -- Part 3: Image as implied selling proposition: 5. Editing and montage - 6. Showing the unspoken.