Manage the media : (don't let the media manage you) / William J. Holstein.
By: Holstein, William J
.
Series: Memo to the CEO. Publisher: Boston, Mass. : Harvard Business School Press, c2008Description: 103 p. ; 19 cm.ISBN: 9781422121481 (hbk.).Subject(s): Industrial publicity -- United States | Mass media and business -- United States | Issues management -- United States | Corporations -- Investor relations -- United States | Corporate image -- United StatesDDC classification: 659.2
Contents:
1. How not to manage relations with the media - 2.What went wrong - 3. Incorporate communications into corporate strategy - 4. Go on offensive and shape the message - 5. Prevent the emergence of broad coalitions - 6. Embrace the new media - 7. Conclusion: creating organizations that communicate.
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 659.2 HOL (Browse shelf) | 1 | Available | SOMAC,37002,03,CL | 5000037054 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 659.2 HEN 2010 Public relations cases / | 659.2 HEN 2010 Public relations cases / | 659.2 HIC Design secrets. | 659.2 HOL Manage the media : | 659.2 HOL 2012 Public relations as activism : | 659.2 HOL 2012 Public relations as activism : | 659.2 HUN Public relations techniques / |
1. How not to manage relations with the media - 2.What went wrong - 3. Incorporate communications into corporate strategy - 4. Go on offensive and shape the message - 5. Prevent the emergence of broad coalitions - 6. Embrace the new media - 7. Conclusion: creating organizations that communicate.