The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan
By: Nagle, Thomas T
.
Contributor(s): Hogan, John E., Ph. D.
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2006Edition: 4th ed.Description: xv, 349 p. : ill. ; 24 cm.ISBN: 0132043580 (pbk.).Subject(s): Pricing | Marketing -- Decision makingDDC classification: 658.816
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 4 |
658.816 NAG (Browse shelf) | 1 | Available | SCAFS,70003,03,RM | 5000036408 |
Includes bibliographical references and indexes.