Principles of service marketing and management / Christopher Lovelock, Lauren Wright.
By: Lovelock, Christopher H
.
Contributor(s): Wright, Lauren.
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Edition: 2nd ed., Int. ed.Description: xix, 436 p. : ill. (some col.) ; 26 cm.ISBN: 0130950122 (pbk.).Subject(s): Service industries -- United States -- Marketing | Service industries -- United States -- ManagementDDC classification: 658.8
Partial contents:
1. Understanting services - 2. The service customer - 3. Service marketing strategy - 4. Service delivery issues - 5. Integrating marketing, operations, and human resources.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 5 |
658.8 LOV (Browse shelf) | 1 | Available | SHTEx,70002,03,GR | 5000034351 |
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1. Understanting services - 2. The service customer - 3. Service marketing strategy - 4. Service delivery issues - 5. Integrating marketing, operations, and human resources.