Sign wars : the cluttered landscape of advertising / Robert Goldman, Stephen Papson.
By: Goldman, Robert
.
Contributor(s): Papson, Stephen.
Series: Critical perspectives series: Publisher: New York : Guilford Press, c1996Description: xiii, 322 p. : ill. ; 25 cm.ISBN: 1572300345 (pbk.); 9781572300347 (pbk.).Subject(s): Advertising | Cynicism | Advertising -- Social aspectsDDC classification: 659.1042 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 7 |
659.1042 GOL 1996 (Browse shelf) | Available | SOMAC,37000,03,AD | 5000098355 | ||
| Main Collection | Taylor's Library-TU | 659.1042 GOL (Browse shelf) | 1 | Available | SOMAC,37000,03,AD | 5000033069 | ||
| Main Collection | Taylor's Library-TU | 659.1042 GOL (Browse shelf) | 1 | Available | SOMAC,37000,03,AD | 5000033275 | ||
| Main Collection | Taylor's Library-TU | 659.1042 GOL (Browse shelf) | 1 | Available | SOMAC,37000,03,AD | 5000036416 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 7 |
659.1042 GOL (Browse shelf) | 1 | Available | SOMAC,37000,03,AD | 5000097739 |
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| 659.1042 GOL Sign wars : | 659.1042 GOL Sign wars : | 659.1042 GOL Sign wars : | 659.1042 GOL Sign wars : | 659.1042 GOL 1996 Sign wars : | 659.1042 HAS AdverSelling : | 659.1042 JHA The codes of advertising : |
Includes bibliographical references (p. 295-309) and index.
1. Sign wars - 2. Advertising in the age of hypersignification - 3. Yo! hailing the alienated spectator - 4. The flip side of jadedness: memory and a sense of place - 5. Authenticity in the age of the poseur - 6. Green marketing and the commodity self - 7. The corporate politics of sign values - 8. Sneakerization and Hyperculture - Index.