Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
By: Peter, J. Paul
.
Contributor(s): Donnelly, James H.
Publisher: New York : McGraw-Hill Irwin, c2011Edition: 10th ed.Description: xviii, 830 p. : ill. ; 27 cm.ISBN: 9780073530055 (hbk.); 0073530050 (hbk.).Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 7 |
658.8 PET 2011 (Browse shelf) | 1 | Available | SHTEx,70002,03,GR | 5000117814 |
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Includes bibliographical references and index.