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Restaurant marketing : competency guide / National Restaurant Association Educational Foundation.

Contributor(s): Educational Foundation (National Restaurant Association).
Series: NRAEF ManageFirst program. Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Description: x, 171 p. : col. ill. ; 28 cm.ISBN: 013222206x (pbk.).Other title: NRAEF ManageFirst [At head of title:].Subject(s): Restaurants -- Marketing | Food service -- MarketingDDC classification: 647.950688
Contents:
Introduction - 1. Introduction to marketing - 2. Assessing your business situation - 3. Detemining your strategy and tactics - 4. Setting prices - 5. Planning and implementing your promotion mix - 6. Evalution and ROI.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
647.950688 RES (Browse shelf) 1 Available SHTEx,70002,03,AD 5000027831

"A foundation topic of the NRAEF certificate program"--Cover.

Includes index.

Introduction - 1. Introduction to marketing - 2. Assessing your business situation - 3. Detemining your strategy and tactics - 4. Setting prices - 5. Planning and implementing your promotion mix - 6. Evalution and ROI.