Taylor's Library

Normal view MARC view ISBD view

Making dough : the 12 secret ingredients of Krispy Kreme's sweet success / Kirk Kazanjian & Amy Joyner ; foreword by Dick Clark.

By: Kazanjian, Kirk.
Contributor(s): Joyner, Amy.
Publisher: Hoboken, N.J. : John Wiley, c2004Description: xviii, 222 p. ; 24 cm.ISBN: 0471432091 (cloth).Subject(s): Krispy Kreme Doughnuts | Baked products industry -- United States -- Case studiesDDC classification: 338.76647525
Contents:
Mix good taste with show business -- Be picky about your partners -- Make good use of your time and resources -- Expand and protect your brand -- Think big, but grow carefully -- Be a guerrilla marketer with a soft touch -- Maintain high standards -- Harness the power of technology -- Give back to the community -- Select, treat, and train your employees well -- Build on your success -- Keep them coming back.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 3, Shelf 7 , Side 1, TierNo 2, BayNo 3

 338.76647525 KAZ (Browse shelf) 1 Available SCAFS,30042,03,CL 5000027157
Browsing Taylor's Library-TU Shelves Close shelf browser
No cover image available
338.7663620973 PEO 2006 The People vs. Coke 338.766392 CAD 2010 Chocolate wars : 338.7664152 DOH 2011 Superbusiness : 338.76647525 KAZ Making dough : 338.76648047 FIT 2011 Berried in chocolate : 338.7668554 MAZ 2011 The secret of Chanel No. 5 : 338.7668554 MAZ 2011 The secret of Chanel No. 5 :

"Published simultaneously in Canada"--T.p. verso.

Includes bibliographical references (p. 209-216) and index.

Mix good taste with show business -- Be picky about your partners -- Make good use of your time and resources -- Expand and protect your brand -- Think big, but grow carefully -- Be a guerrilla marketer with a soft touch -- Maintain high standards -- Harness the power of technology -- Give back to the community -- Select, treat, and train your employees well -- Build on your success -- Keep them coming back.