Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
By: Peter, J. Paul
.
Contributor(s): Olson, Jerry C. (Jerry Corrie).
Publisher: Boston : McGraw-Hill/Irwin, c2008Edition: 8th ed.Description: xix, 555 p. : ill., map ; 27 cm.ISBN: 007125935X (pbk. : Int'l ed.); 9780071259354 (pbk. : Int'l ed.).Other title: Consumer behavior & marketing strategy [Cover title].Subject(s): Consumer behavior | MarketingDDC classification: 658.8342
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode | Remark |
|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 7 |
658.8342 PET (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000019771 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 7 |
658.8342 PET (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000014546 | ||
| Main Collection | TC External Storage | 658.8342 PET 2008 (Browse shelf) | 1 | Available | CALxx,03000,03,CL | 5000141728 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.8342 NOE 2009 Consumer behaviour / | 658.8342 PAC 2009 The X and Y of buy : | 658.8342 PET Consumer behavior and marketing strategy / | 658.8342 PET Consumer behavior and marketing strategy / | 658.8342 PET Consumer behavior and marketing strategy / | 658.8342 PET Understanding consumer behaviour / | 658.8342 PET Consumer behavior and marketing strategy / |
Includes bibliographical references (p. 499-528) and indexes.
Diploma in Business: MKTD202