Creating market insight [electronic resource] : how firms create value from market understanding / Brian D Smith, Paul G. Raspin.
By: Smith, Brian D. (Brian David)
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Contributor(s): Raspin, Paul G | ebrary, Inc.
Publisher: Chichester, England ; Hoboken, NJ : John Wiley, c2008Description: ix, 318 p. : ill. ; 24 cm.Subject(s): Marketing -- Management | Marketing -- Planning | Problem solving | Organizational effectivenessGenre/Form: Electronic books. DDC classification: 658.8/02 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 658.8/02 (Browse shelf) | Available |
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| No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | ||
| 658.8/0086/64 Business, not politics | 658.8/02 The marketing plan | 658.8/02 The contrarian effect | 658.8/02 Creating market insight | 658.8/02 Data mining techniques | 658.8/02 Strategic marketing | 658.8/02 How to write a marketing plan |
Includes bibliographical references (p. [303]-307) and indexes.
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Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.