The AirAsia story : how a young airline made it possible for everyone to fly and became a runaway success / Sen Ze and Jayne Ng.
By: Sen, Ze
.
Contributor(s): Ng, Jayne.
Publisher: Malaysia : Kanyin, c2007Description: ix, 159 p. : ill. ; 21 cm.ISBN: 9833789108 (pbk.); 9789833789108 (pbk.).Subject(s): AirAsia -- History | Airplanes, Company -- MalaysiaDDC classification: 387.709595
Contents:
1. Dawn of the red airline - 2. LCCT - so near yet so far - 3. AirAsia versus MAS - round one - 4. AirAsia versus MAS - round two - 5. Hard route to Singapore - Part I - 6. Hard route to Singapore - Part II - 7. The power of branding - 8. Milestones - 9. The sky's the limit.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 12 , Side 1, TierNo 6, BayNo 3 |
387.709595 SEN (Browse shelf) | 1 | Available | GENLS, 182812, MAL, | 5000008523 |
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| 387.709595 GIL Airborne : | 387.709595 GIL Airborne : | 387.709595 SEN The AirAsia story : | 387.709595 SEN The AirAsia story : | 387.709595 SEN The AirAsia story : | 387.709595 SEN The AirAsia story : | 387.709595 SEN 2008 The AirAsia story : |
1. Dawn of the red airline - 2. LCCT - so near yet so far - 3. AirAsia versus MAS - round one - 4. AirAsia versus MAS - round two - 5. Hard route to Singapore - Part I - 6. Hard route to Singapore - Part II - 7. The power of branding - 8. Milestones - 9. The sky's the limit.