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Franchising dreams [electronic resource] : the lure of entrepreneurship in America / Peter M. Birkeland.

By: Birkeland, Peter M.
Contributor(s): ebrary, Inc.
Publisher: Chicago : University of Chicago Press, c2002Description: x, 186 p. ; 24 cm.Subject(s): Franchises (Retail trade) -- United States -- Management | New business enterprises -- United States -- Management | Franchises (Retail trade) -- United States -- Case studiesGenre/Form: Electronic books. DDC classification: 658.8/708 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
Franchise fundamentals -- King Cleaners -- Sign Masters -- Star Muffler -- Social profile of franchisees -- Networks, alliances, and survival -- Franchisor uncertainties -- Control.
Item type Current location Call number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
658.8/708 (Browse shelf) e-book SHTEx,70000,03,CL,PPT

Includes bibliographical references and index.

Franchise fundamentals -- King Cleaners -- Sign Masters -- Star Muffler -- Social profile of franchisees -- Networks, alliances, and survival -- Franchisor uncertainties -- Control.

TSLHHL

Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.