Persuasive messages : the process of influence / William L. Benoit and Pamela J. Benoit.
By: Benoit, William L.
Contributor(s): Benoit, Pamela J.
Publisher: Malden, MA : Blackwell Publishing, [2008]Copyright date: ©2008Description: xiii, 274 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781405158206 (hardback); 9781405158213 (paperback).Subject(s): Persuasion (Rhetoric) | Persuasion (Psychology) | Social influence | Attitude changeDDC classification: 153.852Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 3, Shelf 2 , Side 2, TierNo 3, BayNo 4 |
153.852 BEN (Browse shelf) | 1 | Available | SOMAC,09050,02,GR | 5000045138 |
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Includes bibliographical references and index.