Marketing across cultures in Asia [electronic resource] : a practical guide / Richard R. Gesteland & Georg F. Seyk.
By: Gesteland, Richard R
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Contributor(s): Seyk, Georg F | ebrary, Inc.
Publisher: Copenhagen ; Herndon, VA : Copenhagen Business School Press, c2002Description: 188 p. : maps.Subject(s): Business etiquette -- Asia | Marketing -- Cross-cultural studies | Intercultural communication | Negotiation in business -- Cross-cultural studiesGenre/Form: Electronic books. Online resources: An electronic book accessible through the World Wide Web; click to view
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Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.