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Strategic marketing [electronic resource] : an introduction / Tony Proctor.

Publisher: London ; New York : Routledge, 2000Description: xvii, 318 p. : ill.Subject(s): Marketing -- Decision making

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Includes bibliographical references (p. [303]-312) and index.

TSLHHL

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

Taylor's Library