Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith.
By: Chaffey, Dave [author.]
.
Contributor(s): Smith, P. R. (Paul Russell) [author.].
Publisher: London ; New York : Routledge, Taylor & Francis Group, 2017Edition: Fifth edition.Description: xxvii, 660 pages ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138191686; 9781138191709.Uniform titles: eMarketing excellence Subject(s): Internet marketing | Telemarketing | Relationship marketingDDC classification: 658.872
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode | Course reserves |
|---|---|---|---|---|---|---|---|---|
| Reserve Collection | Taylor's Library-TU | 658.872 CHA 2017 (Browse shelf) | 1 | Available | SOMAC,91605,03,RM | 5000168582 |
Revised edition of the authors' eMarketing excellence, first published in 2002.
Includes bibliographical references and index.