Taylor's Library

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Marketing communications : an integrated approach / P.R. Smith with Jonathan Taylor.

by Smith, P. R. (Paul Russell), 1957- | Taylor, Jonathan.

Edition: 3rd ed.Publisher: London : Kogan Page, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SMI] (2).
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Strategic marketing communications : new ways to build and integrate communication / Paul Smith, Chris Berry and Alan Pulford

by Smith, P. R. (Paul Russell), 1957- | Berry, Chris | Pulford, Alan.

Edition: Rev. ed.Publisher: London : Kogan Page, 1997Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 SMI] (1).
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Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.

by Smith, P. R. (Paul Russell), 1957- | Taylor, Jonathan, 1956-.

Edition: 4th ed.Publisher: London : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 SMI] (1).
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Great answers to tough marketing questions / P.R. Smith.

by Smith, P. R. (Paul Russell), 1957-.

Edition: 2nd ed.Publisher: London : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SMI] (1).
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Marketing communications : offline and online integration, engagement and analytics / PR Smith and Ze Zook.

by Smith, P. R. (Paul Russell), 1957- | Zook, Ze.

Edition: Sixth edition.Publisher: London ; Philadelphia : KoganPage, 2016Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 SMI 2016] (3).
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eMarketing excellence : the heart of ebusiness / P.R. Smith and Dave Chaffey.

by Smith, P. R. (Paul Russell), 1957- | Chaffey, Dave, 1963-.

Edition: 2nd ed.Publisher: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2005Other title: E Marketing excellence.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8002854678 SMI] (3).
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Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith.

by Chaffey, Dave, 1963- [author.] | Smith, P. R. (Paul Russell), 1957- [author.].

Edition: Fifth edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2017Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 CHA 2017] (1).
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Emarketing excellence : planning and optimizing your digital marketing / Dave Chaffey and P.R. Smith.

by Chaffey, Dave, 1963- | Smith, P. R. (Paul Russell), 1957-.

Edition: Fourth edition.Publisher: London ; New York : Routledge, 2013Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 CHA 2013] (2).
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Marketing communications [electronic resource] : integrating offline and online with social media / PR Smith & Ze Zook.

by Smith, P. R. (Paul Russell), 1957- | Zook, Ze.

Edition: 5th ed.Publisher: London ; Philadelphia : Kogan Page, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/02] (1).
Marketing communications : an integrated approach / P. R. Smith

by Smith, P. R. (Paul Russell), 1957-.

Publisher: London : Kogan Page, 1995 printingAvailability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SMI] (1).
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Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith.

by Chaffey, Dave, 1963- [author.] | Smith, P. R. (Paul Russell), 1957- [author.].

Edition: Sixth edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2023Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 CHA 2023] (1).
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