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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.

By: Barry, Pete (Pete S.).
Publisher: London : Thames & Hudson, [2016]Copyright date: ©2016Edition: Third edition; Revised and expanded third edition.Description: 320 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780500518984 (hardback).Subject(s): Advertising | Advertising campaigns | Advertising copyDDC classification: 659.1
Item type Current location Call number Copy number Status Notes Date due Barcode Course reserves
Main Collection Taylor's Library-TU
659.1 BAR 2016 (Browse shelf) 1 Available TDSxx,92610,03,RM|SOCxx,91602,03,RA 5000168993
Main Collection Taylor's Library-TU
659.1 BAR 2016 (Browse shelf) 1 Available TDSxx,92610,03,RM|SOCxx,91602,03,RA 5000168324
Reserve Collection Taylor's Library-TU
659.1 BAR 2016 (Browse shelf) 1 Available TDSxx,92610,03,RM|SOCxx,91602,03,RA 5000168309

Digital and Social Media Communication


Includes bibliographical references and index.