Deceptive advertising : behavioral study of a legal concept / Jef I. Richards.
By: Richards, Jef I
.
Series: Communication (Hillsdale, N.J.): Publisher: Hillsdale, NJ : b Lawrence Erlbaum Associates, c1990Description: xiv, 244 p. : ill. ; 24 cm.ISBN: 9780805806496 (hbk.); 0805806490 (hbk.).Subject(s): Advertising laws -- United States | Deceptive advertising -- United States -- Psychological aspectsDDC classification: 343.73082
| Item type | Current location | Shelf location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 8 , Side 1, TierNo 3, BayNo 5 |
343.73082 RIC 1990 (Browse shelf) | Available | SOMAC,37000,03,GR | 5000098326 |
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| 343.7307872 ABR Architect's essentials of contract negotiation / | 343.73082 MOO 2010 Advertising and public relations law / | 343.73082 PRE 1994 The tangled web they weave : | 343.73082 RIC 1990 Deceptive advertising : | 343.73084 OSW 2011 The law of marketing / | 343.73084 OSW 2011 The law of marketing / | 343.73087 International business transactions : |
Includes bibliographical references and index.