Readings in advertising, society, and consumer culture / edited by Roxanne Hovland, Joyce M. Wolburg, and Eric Haley.
Contributor(s): Hovland, Roxanne
| Wolburg, Joyce M | Haley, Eric.
Publisher: Armonk, N.Y. : M.E. Sharpe, c2007Description: xiii, 425 p. : ill. ; 26 cm.ISBN: 9780765615442 (hbk.).Subject(s): Advertising -- Social aspects -- United States | Consumption (Economics) -- Social aspects -- United StatesDDC classification: 306.34 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 4 , Side 2, TierNo 4, BayNo 7 |
306.34 REA (Browse shelf) | 1 | Available | SOMAC,37000,03,GR | 5000042235 |
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| 306.30973 GER 2011 Spend shift : | 306.34 BEN 2011 The penguin and the Leviathan : | 306.34 EXP Explorations of marketing in society / | 306.34 REA Readings in advertising, society, and consumer culture / | 306.340973 HAR 2010 Unequal protection : | 306.342 DEL 2011 Your career, your money, your life : | 306.342 DEL 2011 Your career, your money, your life : |
Includes bibliographical references and index.
Part 1. Advertising and consumer culture: Institutional and historical perspectives -- Part 2. Advertising and a consumer economy -- Part 3. Advertising rights and responsibilities: Protecting consumers in a consumer culture and a global economy -- Part 4. Advertising audiences: The consumers in a consumer culture and the ethics of cultural materialism -- Part 5. Appendix: Useful resources for consumers and advertisers in a Consumer Culture.